Read online book Ultimate: Ultimate Guide to Local Search Marketing by Perry Marshall EPUB, DJV, PDF
9781599185781 1599185784 MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google, Yahoo , and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign.You'll learn how to: Capture high-quality leads from Google AdWords and Bing in 48 hoursMaster the components of a high-converting campaign and get the most bang for your buckHarness mobile search advertising and Facebook ads for maximum results, The rollout of Amazon local services, continued growth of locally based apps like Uber for ride-sharing and OpenTable for restaurant reservations, and the proven power of reviews on sites like Yelp, Angie's list that's caused Facebook to take note are just a few reasons why local search should be on every business owner's marketing blueprint. Local search leaders Garrett French, Darren Shaw, Phil Rozek and Nyagoslav Zhekov have teamed together to fill a void in the online marketing category. From defining local search, which is often confused with paid search and search engine marketing, to local listing and reviews and beyond to social outreach, effective content development and PR, this guide goes beyond local SEO how to--presenting readers with the tools to build an entire local online marketing campaign.
9781599185781 1599185784 MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google, Yahoo , and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign.You'll learn how to: Capture high-quality leads from Google AdWords and Bing in 48 hoursMaster the components of a high-converting campaign and get the most bang for your buckHarness mobile search advertising and Facebook ads for maximum results, The rollout of Amazon local services, continued growth of locally based apps like Uber for ride-sharing and OpenTable for restaurant reservations, and the proven power of reviews on sites like Yelp, Angie's list that's caused Facebook to take note are just a few reasons why local search should be on every business owner's marketing blueprint. Local search leaders Garrett French, Darren Shaw, Phil Rozek and Nyagoslav Zhekov have teamed together to fill a void in the online marketing category. From defining local search, which is often confused with paid search and search engine marketing, to local listing and reviews and beyond to social outreach, effective content development and PR, this guide goes beyond local SEO how to--presenting readers with the tools to build an entire local online marketing campaign.